Visual Communication Glossary

1 Graphic Design and Multimedia. terms

My name is Dhanika. I am studying Visual Communication at the University of Mauritius. Visual communication is the process of conveying information, ideas, or messages effectively through visual elements and design principles. Visual communication is essential in today's world as it is used in various sectors including advertising, marketing, education, journalism, and art. This glossary serves as a valuable resource for individuals working in fields requiring visual communication expertise or for anyone with an interest in this profession. This glossary, featuring approximately 20 key terms, provides definitions, example sentences, and translations for each term in the field. I've curated these definitions from Google searches, while the example sentences are sourced from Lextutor Concordancer, and images are obtained from Wikimedia Commons. I hope this glossary can provide a better understanding of the visual communication field to anyone who reads it.

Visual thinking

Noun phrase

A methodology that consists of expressing ideas in a visual way through the use of drawing and images

Example: If you’re a manager or a team leader, visual thinking becomes a survival skill in the workplace.

fr: Pensée visuelle